Like the air cargo industry, CHAMP has evolved over the last 17+ years and established itself as a trusted provider across all stakeholders, forwarders, GHAs, GSAs and carriers.

Our brand refresh features a new CHAMP logo, brand identity, and tagline to demonstrate how far we have come and where we envisage going next.

Our new motto - "Air Cargo Reimagined – Open ∙ Collaborative ∙ Innovative” – is call to arms to evolve our industry to be simpler, more efficient, and more transparent - ready to embrace tomorrow’s challenges and opportunities.


Building on CHAMP’s strong brand foundation, we kept the overall shape of our logo, the soft-cornered square.

The new CHAMP logo introduces:

• More color – Adding color gradients into our logo demonstrates the increased depth of services we offer as well as our widespread global workforce
• Lean and unique typeface which reminds us of our unique and individual talents that we have in our business across the world, coming together in a unique way to make CHAMP the dynamic and agile company it is today
• A blue arrow pointing skywards which resembles growth and new horizons to be explored

Going forward, our broad portfolio distributes across three pillars, making it simpler. 

Over the coming weeks, we will apply our new branding to our product portfolio in a controlled way.

management_chrisI would like to invite you to join us on this new journey as we start to shape the future of our industry – to reimagine it together.

Last, but not least, I would like to thank you for your continued trust and support – now and in the future!

Chris McDermott
Chief Executive Officer
CHAMP Cargosystems