Demand Generation Manager

Our Global Sales and Marketing business consists of a dynamic team of highly knowledgeable professionals focused on growing and developing our business. We achieve this in part by taking a customer centric approach to our commercial activities, looking to add value to our customers’ operations wherever possible.

We are currently looking for a data-driven and hands-on Demand Generation Manager to design, execute, and optimize integrated marketing programs that drive qualified pipeline and revenue growth.

As the Demand Generation Manager, you will play a critical role in accelerating CHAMP’s commercial success by generating high-quality leads, nurturing prospects across complex B2B buying cycles, and aligning closely with Sales, Product Marketing, corporate Marketing and Graphic Design.

Responsibilities:

Drive the overall digital marketing strategy and maximize digital engagement with our customers & prospects throughout the entire buyer journey.

Demand Generation strategy & execution

Develop and execute end-to-end demand generation strategies aligned with business growth targets to grow the sales pipeline
Plan and run multi-channel campaigns (digital, events, ABM, email, content syndication, paid media)
Create targeted campaigns for key segments (airlines, freight forwarders, logistics partners)
Future-proof our brand by optimizing LLMs and ensuring high visibility (Generative Engine Optimization GEO, Answer Engine Optimization)
Use marketing automation tools (HubSpot) and CRM (e.g., Salesforce)
Manage campaign tracking, attribution models, and data quality
Measure success through pipeline impact, ROI, won/engaged accounts, ACV

Pipeline & lead management

Own marketing pipeline targets, including MQL/SQLs, conversion rates, and ACV
Develop and optimize lead scoring, routing, and nurturing programs aligned to the sales cycle complexity
Align with sales on lead definitions (MQL/SAL/SQL), SLAs, and handover processes
Partner with sales on campaign timing, lead follow-up, and conversion performance

Campaign optimization & analytics

Track and report campaign performance (CPL, CAC, ROI, pipeline impact)
Optimize campaigns through performance insights and A/B testing
Manage dashboards and reporting in HubSpot and CRM systems

Content & messaging alignment

Collaborate with Product Marketing to turn value propositions into effective campaigns
Ensure consistent messaging across all channels and touchpoints

Knowledge, Skills and Abilities:

Commercial, results-driven mindset focused on pipeline growth, conversion rates and revenue impact
Strong storytelling skills; able to simplify complex value propositions
Experience in B2B tech/SaaS (logistics or air cargo a plus)
Excellent written and spoken English
Expertise in digital channels (paid, SEO/SEM, AEO, email, social)
Proficient in marketing automation tools (HubSpot) and CRM (MS Dynamics preferred)
Experience using LinkedIn Sales Navigator for ABM, prospecting, and campaign support
Data-driven with strong analytics and reporting skills
Solid understanding of B2B sales cycles and buyer journeys
Strategic thinker with hands-on execution approach
Collaborative by default, with cross-functional team experience
Strong project management and organization skills
Creative, test-and-learn mindset
Ability to manage multiple projects simultaneously
Knowledge of Google Analytics & Tag Manager
Adobe Creative Suite skills are a plus

Education and Experience:

Bachelor's degree in Digital Marketing or equivalent
Minimum 3+ years in demand generation
3+ years’ experience in B2B demand generation / growth marketing

Upon successful completion of the 1^st round interview, a digital marketing assignment will need to be completed and submitted for review. If successful, you will be invited for a 2^nd interview, during which you will present your assignment work. The final round will be a virtual meeting with the wider marketing team, a group of subject matter experts across key disciplines. This stage is designed to demonstrate how you collaborate, communicate, and contribute within a cross-functional environment, as constructive and efficient teamwork will be critical to driving successful outcomes for the business.

Deadline of Application: 25 June 2026

The selected candidate may be subject to the provision of an up-to-date (not older than 3 months) criminal record certificate.

Apply here

Our culture and values

We believe happy employees create thriving work environments. With over 500 team members from 32 countries, speaking over 30 languages, CHAMP is a uniquely diverse and welcoming place to work. Our globally minded staff collaborates with clients and vendors worldwide from our offices in London, Zürich, Manila, Atlanta, Singapore, and our Headquarters in the Grand Duchy of Luxembourg.

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Security: the successful candidate will have to comply with CHAMP Security Requirements (including but not limited to CHAMP’s IT Security Policies, especially the ISMS Policy and the Acceptable Use Policy, mandatory courses, confidentiality and data protection, use of company assets, and incident reporting).

CHAMP Cargosystems is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, ethnic background, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.

Please note that any personal data that you submit along with your application will be processed by CHAMP and may be processed by any of its global entities as necessary. These data will be treated in strict compliance with the applicable data protection legislation (i.e. the Law of 2 August 2002 on the protection of individuals with regard to the processing of personal data, as amended, and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, - the GDPR -, which entered into force on 25 May 2018, as well as any other subsequent regulation).Please follow the link to the CHAMP Candidates Privacy Notice for further information.